Beer Bottle Mock Up

I started by thinking about how to attract new consumers who
might be intimidated by the craft beer industry as a whole, which
led me to thinking about the brand “For Dummies” that traditionally
makes books about different topics. By using their branding it would
simplify beer and be more welcoming to new customers.
I used their iconic yellow to make the packaging stand out on shelves
while using the purple to offer contrast. I placed the mascot on the
box to offer a famliar face but addded a beer bottle to his hand so it
was inviting to customers.